Frequently Asked Questions
SMM is the use of social media platforms and websites to promote a product or service. It involves creating and sharing content, engaging with audiences, running paid advertisements, and analyzing results to achieve specific marketing goals.
Results vary significantly based on your industry, goals, and budget. Organic growth (unpaid) can take 6–12 months to show significant results, while paid advertising can generate immediate results (leads, sales) within a few days to weeks.
The “best” platform depends on where your target audience spends their time. For B2B, LinkedIn is often key; for visuals/products, Instagram and Pinterest are strong; for general awareness and younger demographics, and YouTube are essential.
Quality over quantity is key. A general guideline is to post 1-2 times per day on platforms like Instagram and Facebook, and perhaps more (3-5 times) on platforms like X (Twitter) or during high-activity campaigns. Consistency is more important than volume
Algorithms act as highly personalized filters. They prioritize content based on user behavior (who they engage with, what they watch) and ranking signals (engagement, timeliness, relationships, content type). If the algorithm detects high engagement on your post, it shows it to a wider audience, boosting your organic reach.
Organic reach declines as platforms become more saturated and prioritize paid advertising. To counteract this, you must shift your focus from passive content to high-engagement content. Prioritize video formats (Reels/TikToks), ask questions to drive comments, and encourage your audience to Save and Share your posts, as these signals strongly influence the algorithm.